The idea that you can buy your way to happiness is at the heart of capitalism and old-fashioned ads like this one still appear in public spaces to create in you a feeling of lack. Life would be better if I had more of this thing. Wouldn't it? Frank Bruni of the New York Times was on a TV show describing how things have gotten even worse because everything is tiered in our economy. There are so many gradations of consumption and you are ever more aware of where you fit in on the ladder of success. Boarding an airplane has become a barometer for status that no one is immune from. In those spaces that are mercifully free of overt scorekeeping and aggressive class signifiers you wake as if from a dream. There is sky and mountains or sea and sand. Priceless and unpurchasable. And you can breathe again.

https://www.youtube.com/watch?v=-HwJ4S_N0ZY